May 17, 2016 – Traffic Safety – STATEWIDE — The Colorado Department of Transportation’s (CDOT) new drugged driving awareness campaign — “Dangerous Combinations” — sends a simple and honest message: driving high is dangerous and illegal.
The new creative campaign launched this week and features videos and striking visuals to raise awareness that driving high can lead to serious consequences. CDOT is also working with dispensaries statewide to place educational posters and rolling papers to reach users right where they purchase marijuana.
In a self-reported survey conducted last year by CDOT, 55 percent of marijuana users drove high an average of seven days per month. And according to the Colorado State Patrol, so far this year, nearly one out of every five DUIs in Colorado involves marijuana.
“CDOT wants marijuana users to understand that driving high has the same implications as driving drunk,” said Sam Cole, Safety Communications Manager at CDOT. “Driving high impairs your reaction time and vision, both of which are vital to driving safely.”